Martina Franca, known for its Baroque architecture, whitewashed streets and the Itria Valley music festival, is situated on the southern foothills of Murgia, on the border of the provinces of Taranto, Brindisi and Bari.

Martina Franca enjoys a unique and ancient history, all for you to discover. The first settlement on the hill dates back to the tenth century, and the city was a military outpost protecting Taranto until at least 1300, when it was elevated to a municipality by Filippo I d'Angiò, Prince of Taranto. A crossroads between the East and the Mediterranean, in this corner of Puglia the scents and colours of the surrounding countryside and the historic and architectural richness of the area intermingle.